2020 is a total video content revolution year for marketers. As per Wyzowl statistics, 63% of businesses have started using video content marketing by 2019. Out of those 82% of businesses feel, video marketing is an important part of their strategy. Video has become the most sought after component of Content Marketing.
Video is a useful tool for quality promotional content. Not just because everyone’s pursuing it but because video is one of the most versatile and profitable digital marketing tools out there.
Here are 7 reasons why you should start using video marketing for your business, right now:
How Your Business Can Benefit from Using Videos as a Key Marketing Tool?
1. Video Boosts Conversions and Sales
Videos can translate into sales. Adding a product video on your landing page can increase conversions by 80%. Treepodia’s marketing team has made it sure that video works well regardless of the category in which you deploy it.
Research shows that 74% of users who watched an explainer video about a product subsequently bought it. So it is worth developing your exciting product and explainer videos now!
2. Video Delivers Great RoI
83% of businesses say that video provides a good RoI (return on investment). Even though professional video production is costly, it is rewarding in the long term. Besides, online video editing tools are constantly improving and becoming more affordable. Above all, even your smartphone can make pretty decent videos, if it comes to that.
The reassuring part is that your videos for content marketing purposes don't really have to be perfect. It’s the content that matters! Viewers are put off by videos without a clear description of the product or explanation of service.
3. Video Grows Trust
Trust is the basis of conversions and sales. The concept of content marketing revolves on developing trust and creating long-term relationships. Encourage your audience to come to you by providing them with interesting and useful information.Hard sell seldom works.
As per Mark Schaefer, the Executive Director of Schaefer Marketing Solutions,
“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”
Video can achieve all these. Video content engages us and ignites emotions. And when we talk about elite people in the audience, YouTubers have become one of the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
4. Google Loves Video Content
Videos increase the time spent by visitors on your site. Thus, longer exposure develops trust and points out to search engines that your site has good content, that users like to engage with.
Moovly gives us whopping statistics about this: You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant rise in how much videos affect your search engine rank.
In short, having video content on digital properties of your business just makes sense to drive and engage organic quality traffic from search engines.
Ensure to optimize your videos on YouTube for SEO. Run a keyword research for the same. Write interesting titles and descriptions keeping the keywords in mind. Add a link back to your website, products, and services. Provide potential customers the Call-to-action (CTA) for taking the next step.
Explore the world of interactive videos too, to encourage activities even more. We’ll explore the space for interactive videos on our blog later on, in a separate article.
5. Video Appeals to Mobile Users
Mobile users are gobbling up video content more than ever. Reports suggest that 90% of modern consumers watch videos on their mobile. YouTube reports mobile video consumption rises by almost 100% every year. Since people love to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Also, Google informs that smartphone users are twice as likely as TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
6. Video Marketing has the Power of Explanation
When launching a new product or a service, develop a video to explain how it works. Why? Here’s some food (statistics) for thought.
98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their homepage. Among them, 83% agreed that their homepage explainer video was effective.
While explaining a difficult concept, try using animated videos. Animation can bring concepts to life in a way that no text or live video can. Animated videos are a perfect combination of entertainment, and simplicity.
7. People Love to Share Videos on Social Sites
People are sharing and spreading videos on social networking platforms like a wildfire.Social networks also encourage video content with their new features. Facebook has Stories, 360 Video, Live Video, and Lifestage (a Video-Centric App for Teenagers). Instagram has 60-Second Videos, Instagram Stories & IGTV. And there is always our good old YouTube.
However, in a social media context, video marketers must realize that people care more about factors like emotions and entertainment, not so much about the hard core facts and statistics.
76% of users testify they would share a branded video with their friends as per entertainment value.
So create fun entertaining videos to encourage social shares. Though emotions are not exactly ROI yet social shares can increase traffic to your site, and you can direct it towards your objectives.
Get Started with Your Video Production with The Rolling Circle
If you’ve been considering getting started with video production activities for growing your business, then consider partnering with us.
As they say, the best time to get started was yesterday, and the second best time is today.
(All data source: Wyzowl)